The difference a little punctuation can make

Below is a dismissal letter to a Printosaurus Creative Director. Unfortunately, the half blind PA that typed it up misplaced the punctuation...

THE WRONG LETTER

Dear Hika, I want a Creative Director that knows what the new world of advertising is all about. You are smart, intelligent, forward thinking. People who are not like you admit to being out of touch and clueless. You have put our client’s brands back on top. Of that I am certain. Things will only get worse if you resign. I will be happy to give you a pay rise. Is out of the question you can leave.

THE RIGHT LETTER.

Dear Hika, I want a Creative Director that knows what the new world of advertising is. All about you are smart, intelligent, forward thinking people who are not like you. Admit to being out of touch and clueless. You have put our client’s brands back. On top of that I am certain things will only get worse. If you resign I will be happy. To give you a pay rise is out of the question. You can leave.

Printosaurus and PA have subsequently been fired.

Campaign to promote print possibly worst print campaign ever!

In a desperate attempt to save the industry, magazine executives have launched a campaign to promote print as a viable medium in today's digital world. 1,400 pages of ads will be sprinkled through magazines including People, Vogue and Ladies' Home Journal.

When a leading Digital Creative Director was asked what he thought of the campaign, he replied, "I haven't seen it. I thought magazines had disappeared years ago. Are they still around?"

Roger Makak, Asia's most awarded Copywriter, was more scathing. "It's primitive. Possibly the worst print campaign that's ever been created," he explained while giving his gonads a good old scratch. "The growth comparisons are bananas. I mean how can you compare 11% growth over 12 years with Google's 56,643% growth over the same period?"

One digital guru was skeptical about the campaign's effectiveness. "I should imagine there will be 0% recall," he explained. "Nobody's reading the magazines except for the people who write them - and media buyers who have to read them to bolster circulation figures."

Dave, a Digital Media specialist, thought the ads were quite good. "I thought the copy was quite compelling. If they put them on the web they would work really well."